Welcome to the Scott Taylor Off-Road Marketing

The World Series of Off-Road Racing is a new name for an exciting style of race event that was born in the Midwest and has thrilled race fans over and over and over. The World Series builds on an established 38-year heritage but with an eye to the future and the potential for significant growth.

WSORR sanctions classes from top rank pros to grassroots racers. Feature classes include high performance, high horsepower race trucks in 4x4, 2WD and compact pickup configurations. Fans flock to World Series events to watch trucks racing in their natural environment — off-road! The word is out: Off-road racing is HOT. And the World Series is the place to watch all the action! The goal of the Series is to keep spectators entertained with the fastest, most demanding, most punishing and most thrilling off-road racing in the world!

All WSORR race divisions are pushed to the limits as they tackle natural terrain and dirt tracks. General rules of WSORR are similar to those in other types of motorsports with an enormous emphasis on safety. In the photos above, a sellout crowd (left) at the August, 2006 off-road event at the Bark River International Raceway in Bark River, MI, watches an 800 horsepower PRO 2WD race truck clear a table-top jump while in the photo at right another massive crowd cheers racing action at Crandon Raceway.

Off-road racing has shown remarkable growth the past several years and a WSORR event ensures this fan-friendly, sponsor-supported form of racing will continue its upward trend. Midwest racing experienced record growth in 2006! WSORR management is charged with making short course off-road racing the most popular truck racing Series in America. Season after season, Midwest off-road racing catapults racers onto successful career paths. NASCAR super star Jimmie Johnson has raced off-road in the Midwest, refining his considerable skills against the finest closed course off-road racers in the World. So, too, has current NASCAR and IRL driver Robbie Gordon.

Off-road racing is poised for greatness in 2007 with a new and powerful TV package on SPEED Channel. WSORR will be on the receiving end of increasing multi-media coverage from all sources becoming a strong promotional and marketing tool, providing race fans, teams, drivers, sponsors and promoters with an off-road series delivering excitement and thrills at every event!

WHAT IS CHAMPIONSHIP OFF ROAD RACING?
Developed in 1983 Championship Off Road Racing™ (CORR) brings high action four wheel motorsports including 2 wheel drive and 4 wheel drive trucks onto closed course off road tracks. The 2007 CORR season includes seven events in Los Angeles and San Diego, CA; Dallas, TX and Las Vegas, NV

CORR is divided into two series, Pro and Sportsman. The Pro Series is composed of three divisions: Pro 4 – Full-size 4wd race trucks, V8 engines, 800 HP; Pro 2 – Full-size 2wd race trucks, V8 engines, 800 HP; and Pro Lite – Compact/Mid-size 2wd race trucks, 4 cylinder engines, 300+ HP. The Sportsman Series is made up of two buggy divisions: Single Buggy -- Limited to a 1600cc VW Type 1 engine; and Super Buggy – Featuring a 1650cc water cooled power plant.

WHAT DOES CORR DELIVER?
Championship Off Road Racing is ‘racer-tainment’, delivering credible, adrenalin-inducing excitement for fans, in a vertically integrated package for sponsors. CORR not only serves as the sanctioning body of the sport, providing rules stability, CORR also controls all content and broadcast rights through its in-house production facilities. Most recently, CORR assumed control over promotion of nearly all events to ensure continuity to build awareness and further develop the brand.

WHY DOES CORR CONTINUE TO BE “THE PLACE TO RACE OFF ROAD”?
Drivers, sponsors, and fans continue to be drawn to the unique style of racing CORR offers. Current NASCAR superstars Brendan Gaughan and Jimmie Johnson began their racing careers competing in the Championship Off Road Racing series. More recently, other recognized athletes like Boris Said, Jeremy McGrath, Travis Pastrana and Mike Metzger have or will be trying their hand at this rough and tumble series. Major sponsors such as title sponsor Lucas Oil, Nissan - the Official Truck of Championship Off Road Racing, Kumho and Toyo tires, and Fabtech and Skyjacker suspensions find value in the on-site activation and on-camera exposure, as well as the brand alignment between their products and CORR.

In 2006, competitor counts increased to 226 drivers (80 Pro and 146 Sportsman) representing 22 states and Canada with more. The reason for the continued increase in competitor turnout is that CORR offers racers an unparalleled competitive opportunity that guarantees their sponsors exclusive series coverage on SPEED along with significant and expanding, at-track activation opportunities in population-dense markets.

WHERE IS CORR GOING?
In 2005, CORR transitioned to the West Coast as part of a multi-year expansion plan to expose this high energy form of racer-tainment to larger markets and audiences. The initial expansion focused on the historical home for off-road racing, San Diego California with a total of 8 rounds of racing at a temporary but purpose-built facility in Chula Vista. 2007 sees a return to Chula Vista in an all new facility, penetration into the Los Angeles and Inland Empire markets, and expansion beyond California’s borders to Las Vegas and Dallas/Fort Worth.