MARKETING

What is TORC?
The Traxxas TORC Series-THE Off Road Championship, is the fastest, most punishing short course racing series on the planet. TORC events are packed with flag-to-flag fender banging as drivers push the limits over whoop and jump filled natural terrain racetracks. Off-road racing fans come from far and wide to experience this most challenging form of high-octane competition and once they taste TORC for the first time they’ll be hooked for life.

TORC vision
Initially, TORC was the brainchild of a group of pro drivers with one goal: unification of the various off-road racing entities across the U.S., and create the highest standard of competition. Once the creative juices began to flow between Ricky Johnson, drivers, fans and sponsors alike it wasn’t too long before the need for an entirely new racing series became obvious: The Traxxas TORC Series.

With unparalleled action, TORC bridges the gap between extreme sports, traditional racing and even mixed martial arts. The series has an “edge” not found in other forms of racing focused on a younger fan base versus more traditional motorsports. TORC utilizes a variety of short-tracks and larger outdoor motocross-inspired courses with a different look, a different feel, and more genuine “Kick-Ass” racing action!

The principals
USAC:  The United States Auto Club (USAC) adds a superior level of professionalism to the series. USAC will play a major role in series operations just as it does in the K&N Silver Crown Series, National Sprint Car Series, Mopar Midget Nationals, Ford Focus, and 1/4 Midget series. Each year TORC champions will be recognized for their achievements at the prestigious USAC banquet.

Traxxas: TORC Title Sponsor
Traxxas, “The Fastest Name in Radio Control”, has honored TORC as Title Sponsor. “The Traxxas TORC Series” or “THE Traxxas Off-Road Championship Series”. Broadcasts of the fourteen round TORC series will be broadcast on Discovery HD Theatre.

Where TORC is headed
The Traxxas TORC Series kicks off this May 2011 in Texas and brings wild off-road racing action to several metropolitan areas across the country. While there will always be the traditional events at “The Big House” in Crandon, WI and the state’s famous Bark River racing facility, look for a variety of track designs and venues that keep the action close and the fans closer.

Scott Taylor Racing is the ideal professional off-road racer for your company to partner with during the 2011 TORC season. Scott Taylor’s racing successes, seven time off-road season champion, combined with his level of professionalism on and off the track make Scott Taylor Racing a great marketing partner your company.

The 2011 TORC race season has events in Bark River and Crandon, as well as races in South Western Michigan, Charlotte, North Carolina, Pikes Peak, Colorado, and San Antonio, Texas.

The television broadcasts of the 2011TORC season will be broadcast as a reality racing program on Discovery HD Theatre. The huge viewership will expose your company to off-road racing fans throughout the country.  It is a fact that motorsports enthusiasts support companies that support their racing interests.

Depending on the commitment, your marketing partnership can include:
• Prominent display of your company logo on the race truck, driving suit, team uniform, and on the 45’ transporter.
• Your company marketing materials on display in the pit area at every race.
• Your company mentioned during television winner circle interviews.
• Your company mentioned during track grandstand interviews (some venues draw over 40,000 spectators).
• Your company promotional items to be given away at each event.
• Your company logo, and description of the product on www.taylorsoffroadracing.com, as well as, a link to your company’s website.
• The opportunity to use Scott Taylor in your company’s advertising.
• Your company can be apart of cross promotional opportunities. (In years past, Scott’s race truck has been on display at the SEMA automotive trade show for BF Goodrich and Skyjacker Suspensions.)

There are various opportunities available with the team. Scott Taylor Racing can create a plan that will maximize your investment creating maximum results.

 

 

 
 
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