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What is TORC?
The Traxxas TORC Series-THE Off Road Championship, is the fastest,
most punishing short course racing series on the planet. TORC events
are packed with flag-to-flag fender banging as drivers push the limits
over whoop and jump filled natural terrain racetracks. Off-road racing
fans come from far and wide to experience this most challenging form
of high-octane competition and once they taste TORC for the first time
they’ll be hooked for life.
TORC vision
Initially, TORC was the brainchild of a group of pro drivers with one
goal: unification of the various off-road racing entities across the
U.S., and create the highest standard of competition. Once the
creative juices began to flow between Ricky Johnson, drivers, fans and
sponsors alike it wasn’t too long before the need for an entirely new
racing series became obvious: The Traxxas TORC Series.
With unparalleled action, TORC bridges the gap between extreme sports,
traditional racing and even mixed martial arts. The series has an
“edge” not found in other forms of racing focused on a younger fan
base versus more traditional motorsports. TORC utilizes a variety of
short-tracks and larger outdoor motocross-inspired courses with a
different look, a different feel, and more genuine “Kick-Ass” racing
action!
The principals
In 2008 AMA Hall of Fame supercross star Ricky Johnson tried his hand
at off-road race promotion at his California racing facility, Perris
Speedway. “Ricky Johnson’s Off Road Grand Prix” proved successful and
demonstrated once again that racers know what it takes to produce
quality racing events. At the urging of the Professional Drivers
Group, Johnson partnered with businessman Mitch Covington to begin the
process of unifying formerly fragmented short-course drivers and
organizations into a cohesive nationwide series. Through their
efforts, TORC assures that short-course off-road racing, a sport with
a long and revered heritage, continues as a sustainable national
series and provides a stage for the best racers and teams in the
world.
USAC: TORC’s sanctioning body
As TORC’s sanctioning body, The United States Auto Club (USAC) adds a
superior level of professionalism to the series. USAC will play a
major role in series operations just as it does in the K&N Silver
Crown Series, National Sprint Car Series, Mopar Midget Nationals, Ford
Focus, and 1/4 Midget series. Each year TORC champions will be
recognized for their achievements at the prestigious USAC banquet.
Driver and sponsor support
The Professional Drivers Group (PDG) works closely with both drivers
and sponsors to assemble the TORC series package. Based on the
principal that all stakeholders deserve a strong voice, TORC will work
with the PDG to build a sustainable future for the sport we all love.
Traxxas: TORC Title Sponsor
Traxxas, “The Fastest Name in Radio Control”, has honored TORC as
Title Sponsor through 2011. “The Traxxas TORC Series” or “THE Traxxas
Off-Road Championship Series”. Broadcasts of the eight-round TORC
series will be broadcast on national television beginning in June
2009.
Where TORC is headed
The Traxxas TORC Series kicks off this May 2009 in Texas and brings
wild off-road racing action to several metropolitan areas across the
country. While there will always be the traditional events at “The Big
House” in Crandon, WI and the state’s famous Bark River racing
facility, look for a variety of track designs and venues that keep the
action close and the fans closer.
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Scott Taylor Racing is the ideal professional off-road racer for your
companyi to partner with during the 2009 TORC season. Scott Taylor’s
racing successes, seven time off-road season champion, including the
2007 WSORR PRO-2WD Champ, combined with his level of professionalism
on and off the track make Scott Taylor Racing a great marketing
partner your company.
The 2009 TORC race season has events in Bark River and Crandon, as
well as races in Dallas, Los Angeles, San Diego, and Las Vegas. When
Scott Taylor Racing travels to Texas and the Southwest, the team can
be used to market FCP businesses such as Sprouts Farmers Markets,
Potawatomi Design Group, Brendan Technologies, Haley Associates, and
any other of the Forest County Potawatomi investments. This can be a
great way to expose the public to your company to communities
throughout the United States.
The television broadcasts of the 2009 TORC season will be seen
available on ABC Sports and ESPN2. The huge viewership will expose
your company to off-road racing fans throughout the country. It
is a fact that motorsports enthusiasts support companies that support
their racing interests.
Depending on the commitment, your marketing partnership can include:
• Prominent display of your company logo on the race truck, driving
suit, team uniform, and on the 45’ transporter.
• Your company marketing materials on display in the pit area at every
race.
• Your company mentioned during television winner circle interviews
(in 2001 Scott won eight times).
• Your company mentioned during track grandstand interviews (some
venues draw over40,000 spectators).
• Your company promotional items to be given away at each event.
• Your company logo, and description of the product on
www.taylorsoffroadracing.com, as well as, a link to your company’s
website.
• The opportunity to use Scott Taylor in your company’s advertising.
• Your company can be apart of cross promotional opportunities. (In
years past, Scott’s race truck has been on display at the SEMA
automotive trade show for BF Goodrich and Skyjacker Suspensions.)
There are various opportunities available with the team. Scott Taylor
Racing can create a plan that will maximize your investment creating
maximum results.
To discuss this opportunity further with Scott Taylor Off-Road Racing,
please contact Scott Taylor at (815) 547-6882.
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